What are the Bear's values?

Through business with purpose, collaborative practice and  social responsibility, Bear works:

• putting the human in the center to achieve growth, co-creating and co-working in the business development process through consumer knowledge;

• create and deliver value (monetary or not, material or immaterial) by understanding people priorities, main needs and wants;

• figure out opportunities to better connect companies and clients, users and systems, society and citizens by understanding clearly the processes, context, and gaps of a business locally and globally.

Why "Bear"?

The animal bear is an important symbol that can be found in medicine, astrology, mythologies of many cultures and with a lot of significances. Bears are one of the most adaptable animals, untiring, strong and even considered the messengers of oculte things and, for some cultures, dreaming about a bear means prosperity in business and love. 

Besides that, to bear also means to support and carry, to deal with bad situations, to have particular qualities, to produce or to give birth, what the Bear as a company aim for their client's business.

Who is on Bear's behalf?

Bear's founder is who
- has experience from fieldwork to B2B and B2C companies through different sectors living and breathing qualitative research since 2011.

- has been applying knowledge from anthropology to the business world placing behaviour as fundamental to understanding cultures, brands, consumption, trends in economy, work, social movements.

- has been exploring new ways of gathering insights, using conventional techniques and/or new tools, to bring business objectiveness, communicating the findings at all levels of the organisation.

- decided to start a consultancy, to work on her believes,  to bear and to rise businesses, finding opportunities to do better, to go further together.

#behavioural analysis #behavioural trends #business transformation #collaborative practice #business anthropology