Hands on
Bear research and its collaborators have a vast previous experience on their field. Some of our works are listed below by list sector | value created to our contractors.
Tech | UX research
Worldwide tech company, looking for continuous improvement of its services and products.
Developed several projects for different products, such as process improvement (ID verification), development of new features, which included usability testing and in-depth interviews.
Telecom. | business design
The local Telecom leader Co. of the Brazilian market| | improve profitability focus on the prepaid plan segment.
Outcome | a business design based on market opportunities to improve profitability focused on the prepaid plan segment, by combining: behavioural analysis, design methods, company goals, customer-centric approach, national and international benchmarks, and rollout plan for the national level.
Beauty Care Ind. | Service Design B2B
The major local beauty care and retail industry in Brazil with several brands.
How to optimize the services provided to franchisees?
Outcome - Mapping of the main contact channels, period and criticality of the services required by franchises, redesigning the IVR service decision tree, and directing improvements to service and tech teams.
Economic Behaviour | sales strategy
The major retail co. (furniture and home appliances) at the local market |
How to deal and overcome the economic crisis effects on the company’s sales?
The research was based on ethnography with clients' segments to understand consumption economic behaviour, besides a quantitative survey for a statistical modeling re-segmenting the base by these economic behavioural criteria.
Outcome | redesign strategy for marketing and sales team training (prices and promotions in addition to how to approach each client profile to improve sales opportunity).
Food Industry | Desk Research & Trends
Based on a critical analysis of the company's internal documents and research into meat consumption trends after the Covid period, we delivered a report for internal use by marketing areas with market opportunities including forms of consumption, brand perception, and new business opportunities.
Clothing Retailer | Digital Ethnography & Trends
Popular and local brand, present in several states around Brazil.
After restructuring business, they need to understand consumer perceptions and market trends for baby and toddlers market through combining digital ethnography, public demographic database and trend research.
Tech Co. | NPS
Cloud Commerce Platform | NPS implementation (Brazil and Abroad)
Outcome | drivers to redesign database, to align expectations to experiences, identify the learning curve and map specific needs and journey frictions, providing directions to redesign internal framework (boosting teams to work by clients’ experiences), and enhance the product development (directly and indirectly impact in the company's ecosystem).
Law Office | brand image
One of the biggest local law offices with corporate headquarters in many states in Brazil and also in New York, US.
Understand the brand's image and its alignment with the company positioning, in addition to clients' satisfaction after changes in the company structure by in-depth interviews with clients (lawyers in charge of daily activities and in charge to define the office contracted to work on the company needs).
Outcome | ranking the drivers for the office choice comparing to competitors, evaluation of law office's lawyers in daily work conduction, and specificities in the results delivery.
Corporate Education | Learning paths
Research Institute with more than a decade of experience.
Organizing learning paths of enterprise's portfolio with an emphasis on its services and and products for internal use and training.
Retail | Branding Image
A major retail co. (furniture and home appliances) at the local market.
Understand the brand's image and positioning and its alignment, across different Brazilian' states and its local cultures besides clients' satisfaction.
Outcome | brand perception and the emotional and practical benefits (awareness, experience, preferences, rejections), in comparison with competitors (aspects shared, missing, and each advantage) to drive internal strategies cross areas (mainly sales, marketing, training).
Outlet | real estate viability
The local leader in mall administration and investment focused on high-class products | product viability.
Research developed as a combining geomarketing with benchmark and interviews with those responsible for the retail brand's expansion department.
Outcome | drivers to rollout. The company, nowadays, has two of these products.
Hotel | viability & business opportunity
A local leader in real estate construction and administration | Product viability for residential kind;
Outcome | the market was saturated and the product will stay in stock for more than a year forecasted;
Recommendations & Debrief | redesign the company's strategy considering expertise potential and marketing opportunities (there was a lack of hotel products to attend the professional from the three local industrial districts).
Outcome | implementation plan for the first hotel of the company.
